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Mcdonald's cards

We turned McDonald's into a TCG.

McDonald’s has always been a brand people collect – moments, memories, rituals. But right now, collecting isn’t just nostalgic, it’s cultural currency fuelled by a generation that are turning everyday objects into artefacts worth chasing, sharing, and showing off. So we leaned into that behaviour by turning the world’s most beloved McDonald’s memories into a collectible trading card game.

We launched CARDS with a campaign rooted in collector culture.
We dropped a trailer, gave early access to TCG fans at the London Card Show, partnered with ACE Grading, released chase cards and built a digital companion experience where fans could read the lore behind every card. Every detail was built to feel authentic, not advertised.

tease trailer

launch film

ooh

The cards

Digital experience

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merch

Ace grading collab

Golden ronald chase card

fan Participation

resale market

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features

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