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Louie’s horses

Lloyds Bank feature video

Last March, Ev discovered a comment on Facebook, left under the most recent Lloyd's TV advert. 

It was from a mum saying how Lloyds had unknowingly changed her son’s life, and that she wanted to say thank you. 

Until he was 3 years old, Louie was non-verbal, he struggled with his emotions and couldn't make friends at nursery. But that all changed when he watched a Lloyds ad one day and he said his first word – Horse.

We wanted to do something for such an amazing young boy - so we successfully pitched for Louie to meet his heroes.

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