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mcdonald's x FIFA World cup 2026
We celebrated England’s win in the Round of 32 at the 2026 FIFA World Cup by turning around this reactive OOH, through sore heads, in a matter of hours and going live nationwide the next morning.
The poster ran after each win until the semi-final... the less said about that the better.
We also created work across AV, OOH, press, radio, and social for McDonald’s sponsorship of the tournament, supporting its special menu and promotional meals.
social
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